It’s no secret that social media has taken over the very world we live in by the storm. In 2021, the latest figures state that over 3.78billion of the world’s population are social media users with a 32.2 percent increase from the last five years.
Platforms like Facebook, Instagram, Twitter, Whatsapp and Tiktok have impacted our daily lives enormously. Any real-time happening in the world can be shared and watched across the globe via social media.
Conducting a social media analysis is very important as it helps businesses and companies break new advertising grounds. Promoting your brand has never been easier than with social media’s help; you can reach millions of new audiences worldwide.
Analytics companies like NetBaseQuid are essential in helping consumers get the precise audience for their products. NetBaseQuid equips the consumer and given brands with Market Intelligence that helps them make more informed decisions on matters marketing.
The following are elaborated steps to help conduct an informed social media analysis procedure:
Indicating your social media goals
NetBaseQuid provides all the relevant information about your consumer’s preferences and dislikes abundantly .but for this information to be as helpful as it should be. For a successful social media analysis, one needs to have a set of goals.
It would help if you established what exactly you want out of a social media push. Some people like to boost their sales, reach a new audience or even offer their customers support. As a result, one needs to have a tangible goal in mind.
Establish your target market
After having your goals outlined now, the next step is to define your specific target customers. A thorough social media analysis as per NetBaseQuid will lead you to identify the section of the population you want to reach.
You have to examine your target market’s social status, age, education level, gender, or even cultural norms and beliefs. It would help if you found a way to reach them in their most preferable way. Understand the social media platforms they prefer as well as how regular they use them.
Run a SWOT analysis
SWOT analysis is a strategy or a brand’s planning technique to identify its strengths, weaknesses, opportunities, and threats. A SWOT analysis will enable you to move more cautiously not to end up being overpowered by your shortcomings.
A SWOT analysis is also necessary as it shows the opportunities and strengths an organization can exploit to its favour.
Analyze your competitors
It’s an added advantage to your organization when you know how your competitors use their social media presence. This will enable you to identify a niche in the market, and if exploited well, it can work well in your favour.
If a specific competitor uses their social media presence well, you can also benchmark and take notes for your planned social media campaign.
Take note of your company’s available resources.
When performing your social media analysis, it’s good to understand your company’s limits. When you know your company’s financial status and strength, you can draw a budget on how much will be needed for a given social media campaign.
Examine your website and perform a social media audit.
The last steps of a social media analysis are made to determine how social media will help you achieve the set goals. We do this by ensuring that the platforms being used for the campaign are bringing the traffic needed.
We examine our websites to ensure that the social media platforms offer our organization’s URL details in bios. It is also helpful to ensure that the content can be easily shared from our social media.
If the above steps are followed well, one can be guaranteed to get greater returns and realize steadily more profits and grow their brand.